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THE EVOLUTION OF CUSTOMER EXPERIENCE
Mood Media recently conducted a quantitative study with over 11,000 consumers in 9 countries around the globe to better understand the evolution of in-store Customer Experience.
Even more specifically, we wanted to better understand why consumers might choose brick & mortar over online, what they most enjoy (and don’t enjoy) about the in-store experience and what most motivates or influences them in the physical store.
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